Website Overview

The Carocad website showcases their services, including building envelope consulting, drafting services, material takeoff, and CNC programming. Key strengths highlighted on the site include:

• Comprehensive Services: Material takeoff and estimate services crucial for construction project success, focusing on accuracy and efficient resource allocation.
  
  
• Expertise in Drafting: High-quality, accurate drawings tailored to meet client-specific needs are crucial for successful construction projects.
  
• Shop and Fabrication Drawings: Specialization in detailed shop drawings for curtainwall and metal cladding, delivering industry-standard and client-exceeding quality.
  
• CNC Programming: Professional services to optimize manufacturing processes with tailored solutions and industry-ready software support.
  
• Client Testimonials: Positive endorsements from long-term clients, emphasizing Carocad’s reliability, timely response, and commitment to quality service.

 

Redesign Objectives

The redesign of Carocad’s website aims to create a modernized online presence, where Carocad.com has been offline for several years. The brand and website redesign needed to reflect the organization’s service excellence and longstanding honored reputation in the industry. Key objectives include:

1. 1. Visual Appeal and Branding: Enhance the website’s aesthetic to align with contemporary design trends, ensuring it resonates with an international audience.
      
      
   2. User Experience (UX) Improvement: Streamline navigation and interface for a more intuitive user journey, accommodating diverse user personas.
      
      
   3. Showcasing Services: Redesign service presentation to highlight Carocad’s unique strengths and capabilities more effectively.
      
      
   4. Enhanced Client Engagement: Integrate features for easier client interaction and feedback, such as live chat, testimonials, and case studies.
      
      
   5. Mobile Responsiveness: Given the increasing prevalence of mobile browsing by the core clientele, optimizing the website for mobile devices is crucial.

 

Implementation Strategy

The redesign followed these steps:

1. 1. Research and Analysis: Conducted user research to understand the needs and preferences of Carocad’s niche audience.
      
      
   2. Design Mockups: Created design prototypes, focusing on a modern, clean, professional look.
      
      
   3. Competitive Analysis: Performed a review and audit of competitors’ websites, messaging, and branding to develop a superior rebranding strategy.
      
      
   4. Content Strategy: Developed a content strategy that better communicated Carocad’s expertise and value proposition.
      
      
   5. Technical Development: Implemented the design focusing on SEO, fast load times, and mobile responsiveness.
      
      
   6. User Testing and Feedback: Conducted usability testing with real users to refine the page layout, design, and functionality.
      
      
   7. Launch and Monitor: We deployed the redesigned website and put in features for future site managers to have access to monitor performance for further improvements.

 

Outcomes

Carocad’s website redesign significantly enhanced the brand’s online presence. The updated website has a modern and sleek design, which is visually appealing and user-friendly. Its functionality has also improved, making it easier for clientele to navigate the website and find their necessary information. The redesign has helped Carocad better showcase its products and services, which should result in increased engagement and higher conversion rates. Additionally, the team now controls its online presence with a simple and manageable WordPress system. Overall, the redesign has given the Carocad brand a fresh and updated look while also improving the user experience for its customers.

 

Conclusion

The website redesign for Carocad.com was a successful refresh of its online appearance. Also, it strengthened its market position as a leader in specialized construction and manufacturing services by claiming its online presence. This project was essential in aligning Carocad’s digital presence with its esteemed reputation and strategic business goals of a go-to-market strategy for a US-based office.